Writing articles is never a standard task. It varies depending on the desired end result required by the customer. Articles for products must be rich in information and show transparency to the reader. The article must give the reader the knowledge that this is a product worth buying. It must engage with the reader and, very early on, let the reader know why they should buy this product and that this is a product that the reader simply cannot be without. Showcasing the unique selling points, the benefits of owning the product and the relative cost is an art that we have perfected at Online Content Express.
For general articles relating to information, news and opinion the writing must be exciting and appealing to the reader. No one likes to read a boring article or an article that is written badly. When we receive an article writing task, it is not just about providing a fast turnaround to our clients. We make a great effort to understand the following points:
- The ultimate needs of the client and what they are hoping to achieve.
- The product itself – we endeavor to understand the product to the highest level.
- The audience – we never begin a project until we know who we are writing it for and who it will appeal to.
- The facts – we pride ourselves on understanding and presenting the facts.
We are also proud to offer a wide range of writing styles according to the needs of our customers. From formal to informal and satirical to subliminal, our team has the knowledge, capability and experience to give our clients the best article writing service.
Our team has a great deal of experience writing for print publications in addition to online articles. Print articles are no less engaging than online articles, but they do follow slightly different formats. We have also ‘ghost’ written guest articles and opinion articles. When undertaking these articles, we conduct an in-depth interview with the person whose name will appear in the article and we also research existing articles to get an insight to the writing style. This ensures consistency with the personal writing style.